A hotel in Lancashire has made history by becoming the first in the UK to introduce an AI-powered concierge, signaling a transformative shift in guest services.
Guests at Park Hall Resort and Spa in Preston will now have access to a cutting-edge virtual assistant, developed by London-based tech startup Inntelo AI.
Seamless, Smart, and Instant Service
The AI concierge, accessible via phone calls or WhatsApp messaging, is designed to enhance guest experiences by efficiently handling requests. Whether it’s ordering room service, requesting fresh towels, or seeking local recommendations, the AI assistant serves as the first point of contact, working in tandem with hotel staff to ensure a seamless stay.
A Tech-Forward Vision for Hospitality
The Park Hall Resort and Spa, part of the Brilliant Hotels Collection, is leading the charge in merging hospitality with AI-driven efficiency. This initiative is set to redefine customer service standards, offering guests instant, personalized support without the wait.
Innovation Backed by Venture Capital
Founded in 2024, Inntelo AI has quickly gained traction in the hospitality tech space. The startup has already secured seed funding from Antler VC, reinforcing its potential to revolutionize hotel operations across the industry.
This article was originally published in Travel and Tour World on 7 March 2025. You can view the original article here.
You can also follow Asif Alidina on LinkedIn for more articles and insights into AI and Hospitality.
About Inntelo AI
Inntelo AI is the first AI-native platform unifying guest experience, operations and real-time personalisation for hospitality and real estate. It helps properties work smarter, grow revenue and deliver seamless service with AI. Inntelo brings communications, task automation, personalisation and predictive intelligence together in one AI-native stack. Designed for hotels, resorts, branded residences and mixed-use venues, Inntelo AI transforms performance while keeping people at the centre. Inntelo AI is backed by leading venture capital investors including Antler, Haatch, Look AI Ventures and the British Business Bank.
About Asif Alidina
Asif Alidina is the Co-Founder & CEO of Inntelo AI, the first AI-native platform unifying guest experience, operations and real-time personalisation for hospitality and real estate. In 2025, he led the launch of the UK’s first agentic AI Concierge, introducing AI-powered communications and automation into daily hotel operations.
Inntelo AI is the first AI-native platform unifying guest experience, operations, and real-time personalisation for hospitality and real estate. It empowers hotels to work smarter, grow revenue, and deliver seamless service by combining communications, task automation, personalisation, and predictive intelligence into one stack. Designed for hotels, resorts, branded residences, and mixed-use venues, Inntelo AI transforms performance while keeping people at the centre. The company is backed by leading venture investors, including Antler, Haatch, Look AI Ventures, and the British Business Bank.
