The pilot projects and research are being conducted at HTH’s Skotel hotels in both The Hague and Amsterdam.
This collaboration between Inntelo AI and Hotelschool The Hague not only aims to advance AI-powered guest and team communications in hotels, but also provides HTH students with valuable hands-on experience in deploying and evaluating AI solutions. The initiative combines academic insight, industry expertise and technical know-how to shape the future of hospitality.
Dr. Andriew Lim, Professor of Technopreneurship and Innovation in Hospitality at Hotelschool The Hague, shared his excitement for the project: “It has been a pleasure collaborating with the Inntelo AI team. As a true tech startup, their passion and drive for innovation in hospitality is inspiring, and we’re excited to collaborate with them to drive innovation in the industry and provide real-world experiences for our students at Hotelschool The Hague. The quality of Inntelo AI’s tech solution, particularly the application of AI in hotel operations, is exceptional. We’re eager to see how this collaboration will push the boundaries of what AI can achieve in the hospitality industry.”
In addition to enhancing operations, the collaboration will dive into important discussions around the ethical considerations of using AI in hospitality. Ensuring the responsible application of AI technology in the hotel industry is a critical component of this partnership, as both parties seek to balance innovation with integrity and privacy.
Asif Alidina, CEO of Inntelo AI, commented: “Hotelschool The Hague is one of the top hospitality schools in the world and this is clear from the enthusiasm, calibre and dedication of its students and faculty. We are incredibly excited about this collaboration and the opportunity to showcase how AI can be ethically and meaningfully applied to hotel operations and the creation of personalised guest experiences. Collaborations such as this will ensure that hotels no longer lag behind and instead lead the rapid technological changes of today and tomorrow. We are deeply grateful to the exceptional students, instructors and faculty at HTH for their enthusiasm and encouragement.”
As part of this exciting initiative, students will participate in internships and research projects, contributing to the development of AI solutions that could revolutionise the hospitality industry.
With the combined strengths of Hotelschool The Hague and Inntelo AI, this collaboration represents a significant step towards redefining how hotels operate and deliver unforgettable guest experiences.
About Inntelo AI
Inntelo AI harnesses the power of Conversational AI to transform hotel communications, automating guest interactions and task management. Our platform empowers hotel teams to streamline operations, enhance service quality, and create personalised guest experiences. Founded in the UK, Inntelo AI is backed by Antler Venture Capital.
About Hotelschool The Hague
Hotelschool The Hague was founded and funded in 1929 by the hospitality industry to create a hub where industry partners could gain and share new insights, skills and knowledge. Since then, it has become a professional operation with a solid international reputation in hospitality management.
You can also follow Asif Alidina on LinkedIn for more articles and insights into AI and Hospitality.
Inntelo AI is the first AI-native platform unifying guest experience, operations, and real-time personalisation for hospitality and real estate. It empowers hotels to work smarter, grow revenue, and deliver seamless service by combining communications, task automation, personalisation, and predictive intelligence into one stack. Designed for hotels, resorts, branded residences, and mixed-use venues, Inntelo AI transforms performance while keeping people at the centre. The company is backed by leading venture investors, including Antler, Haatch, Look AI Ventures, and the British Business Bank.
